Journal
40 notesTake the holiday note down when the date has passed
A Halloween deadline on the thirtieth is a shop that forgot to come home.
Read →Ship the hanger, the stopper, the thing they need to use it
A beautiful object that cannot hang, pour, or close is only half a listing.
Read →Put the measurements in the listing, not in the fifth message
Height, width, and weight belong next to the photo. Chat is for the exception.
Read →Sold out is a complete sentence
A sold listing is information. Reopening it at a worse price is a different shop.
Read →Rest days belong on the calendar like kiln days
A maker who never stops shipping eventually ships work they do not mean.
Read →Keep the same daylight across a collection
A shop that changes lamps every listing looks like five different makers.
Read →A gift message is enough — skip the confetti
Care is visible in restraint, not in a pile of paper they have to throw away.
Read →Weigh the packed box, then write the shipping
Guessed postage is a discount you did not mean to give.
Read →Matching a cheaper listing is not research
Someone else's number was built for their hours, not yours.
Read →Call the object by its name in the title
People type the thing, the material, and the use. Meet them there.
Read →Don't list the next batch until it exists
An active shop looks like a person working, not a warehouse that never changes.
Read →If it arrives wrong, fix it before they ask twice
The review you fear is usually a repair you postponed.
Read →Close the shop when you are not shipping
A closed shop is a calendar. An unanswered order is a rumor.
Read →Name the material the way they will live with it
Wool, stoneware, walnut — write the word they will still need in five years.
Read →Photograph the back, the seam, and the underside
Buyers forgive a crooked crop. They do not forgive a listing that hides how it is made.
Read →The tracking number belongs in the order the same day
A quiet box is fine. A quiet inbox after it leaves is not.
Read →Put a last-order date on the shop before Halloween
Holiday weeks need a door that closes, not a hope that the kiln will hurry.
Read →Refuse the custom that asks you to fake a technique
A polite no is better marketing than a piece you would not sign.
Read →Leave the listing alone for one full day after you write it
What felt clever at midnight often looks loud in the morning light.
Read →Price the piece you can remake without resentment
If repeating the order would make you bitter, the number is still too low.
Read →Leave one listing unfinished overnight
The morning eye catches the lie the late-night eye published.
Read →Write the care note before you photograph the piece
If you cannot explain how to live with it, the listing is not finished.
Read →Ship on the day you promised, even if the box is quiet
A tracking number is a kindness. Silence after checkout is a small abandonment.
Read →Let the season into the shop, not onto the product
October can sit at the edge of the photograph. It should not costume the thing you made.
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