Don't list the next batch until it exists

There is a temptation to keep the shop looking full — twelve near-copies of a mug that is still leather-hard, a restock button on a piece you have not thrown. Full is not the same as true.

Five or eight listings you would hand to someone standing in the studio are plenty. Add the next batch when it is dry, fired, stitched, or cured. Sold out is information. Pretend inventory is a future apology.

Buyers on Doshe come back because the object matched the page. A shop that only grows when the work is finished looks like a person, which is what they came for.